“You don’t have to be perfect to be a perfect parent.” AdoptUSKids has used this slogan since 2004 to recruit parents to adopt foster children. What you do need is love. The 102,000 children currently ready for adoption who are in the foster care system just need permanent, loving homes—not perfection. There are many individuals and couples who may feel the call to parent foster children who are ready for forever homes, but are concerned about their qualifications. AdoptUSKids knows that qualifications are few—love is essential. Running a series of ads, many of them humorous, the campaign hopes to touch the hearts of good people everywhere to open their homes and grow their families through adoption.