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In terms of ideas, I think a digital baby book is a great start. I know when I was adopted, my parents had a hard time finding a baby book that was tailored to our unique situation. Ornaments and home decor that celebrate adoption and families sound like great ideas too! One thing that might be helpful is to reach out to other adoptive families and ask them what kinds of products they would be interested in purchasing. That way you can get a better idea of what the market demands. By the way, have you checked out ? They have a ton of great resources for starting and growing a small business. I found some experts on there that really helped me with my own side hustle. Definitely worth checking out!