Resume - Non-Profit Community Education/Marketing

December 14, 2009

Michelle Arbogast Lovejoy

Summary:

More than nine years of professional marketing management experience at small and large B2B, non-profit and publishing organizations; strong written communication and database skills; proven direct mail, e-mail, newsletter and e-commerce promotion and deveopment, effective target marketing campaigns; able to manage multiple deadline-oriented projects concurrently; work effectively with cross-functional teams and independently, as projects warrant.

Objective: To secure a marketing communications position at an organization dedicated to enhancing educational and life opportunities, particularly for children and families who are at risk; to build on my experience of producing informational and educational publications, newsletters and online communications to build brand, serve people and create new opportunities for growth.

Professional Experience:

Marketing and Community Education

Manager April 2007 to Nov. 2009

The Center for Adoption Support and Education, Burtonsville, MD

Create, manage and produce all direct and online marketing activities to build brand awareness, increase local and national outreach, expand local client base and secure national recognition for a small, but nationally acclaimed non-profit foster and adoptive family support center

● Create, develop and produce quarterly print (9,000) and monthly online newsletters (4,500), broadcast e-mails, direct mail and appeal campaigns, brochures and collateral, press releases, media kits, external communications and social networking activities; manage website and e-commerce system; Leverage technology to strengthen presence, attract and retain subscribers and increase sales; doubled the number of opt-in subscribers two consecutive years; exceeded publication sales goals two consecutive years, tripled local workshop registrations in year two

● Work with executives, management and sales team to support business initiatives; identify, develop and seize new opportunities to build brand; develop products and workshops (live and online); seek and secure new partners and providers to expand program delivery

● Support Development to promote and coordinate in-house events, fundraisers, BOD meetings, local/national exhibit activity, and an annual carnival and conference for families

● Maintain lead management database, CRM tool, online marketing system and online store; evaluate activity and buying trends to develop new products and services; track and measure the success of all marketing activities; identify, pursue and manage press and editorial coverage and award nomination activities

Marketing Manager Single Family Mortgages Jan. 2007 to Mar. 2007

Fannie Mae, Washington, DC

֕ Write and mange print and online marketing projects, including brochures, collateral, presentations, broadcast e-mail promotions, intranet messaging, print ads

Collaborated with marketing, sales and legal executives to support approved business initiatives

Promotional Marketing Manager Mar. 2006 to Jan. 2007

CPR Multimedia Solutions, Gaithersburg, MD

Strategic marketing planning and promotions for national event production/multimedia company

Օ Collaborated and edited articles for submission to industry trade journals; secured press coverage (including a major cover story), secured local television news and newspaper coverage to gain community awareness by sponsoring charitable events, including Toys for Tots, NIH ChildrensҒ Home, and others

Developed and wrote promotional advertisements, monthly newsletter, direct and e-mail campaigns, brochures and collateral, press releases; maintained lead management database, updated CRM and website.

Assistant Director/Marketing Manager Ֆ BAMC Aug. 2003 to Nov. 2006

UCG Communications, Inc., Rockville, MD

Assisted in the successful launch of a start-up national medical coding association

Created brand strategy (logo, tags, mission, etc.) identified business opportunities, formulated launch strategy, built start-up staff and formed policies, procedures, etc.

Օ Formed affiliate partnerships with state medical associations

Produced quarterly 4-color member magazine, monthly e-newsletters, developed and promoted certification program, membership fee program, annual conference, workshops (live and online)

Օ Oversaw direct and e-mail campaigns, collateral and messaging, member benefits/welcome kits, study guides, handbooks (12 medical specialties), advertising, exhibit booth graphics, etc.

Marketing Manager Decision Health Mar. 2001 to Aug. 2003

UCG Communications, Inc., Rockville, MD

֕ Oversaw campaign development, messaging, list selection, results tracking, forced free trial and renewal activities for three national medical industry newsletters

Education Marketing Manager Mar. 2000- Mar. 2001

WeatherBug - School WeatherNet - AWS, Germantown, MD

Managed first national direct mail-to-web campaign, attracted 1,000 new school members, edited 4-color newsletter distributed to 5,000 school teachers and students

Օ Program Awards Won: Media & Methods Portfolio 2000, e-School News Magazine Top 30 Movers & Shakers, 2001 Smithsonian/Computer World Honors ֖ Laureate Winner

Collaborated with IT to automate direct mail process to increase direct mail efforts by 600% and shortened the sales cycle by 10 days, without increasing costs.

Executive Assistant, Marketing Assistant Mar. 1997 Ֆ Mar. 2000

Sparks Personnel (Headquarters)

Marketing Manager, Corporate Communications Sept. 1987 Mar. 1990

NUS Corporation ֖ Halliburton, Gaithersburg, MD

Purchasing Assistant Sept. 1984 Sept. 1987

Camden Corporation, McLean, VA

Education

Mary Washington College, Fredericksburg, VA

Bachelor of Arts ֖ English/Writing Concentration

May 1984