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IMHO, being open to all genders, ethnicities and having a good budget will be key factors. I would also assume - again IMHO - that a larger agency would be key so that you have access to be shown against multiple offices v. just one. I don't think that I can list agencies here but I spoke with lots across the country when we were doing our research so if you want more details, PM me. Also, in the times that we have been presented to emom, it doesn't seem that one state comes up more than another. PM me for more details. I can't necessarily agree that TX or FL or CA would "give you a better chance" it is all about the agency, their mode of marketing, etc.