This seemingly innocent family ad by KFC has ruffled feathers of some foster and adoptive families. Twitter is exploding with negative comments — sharing some parents’ disgust that KFC paints an ugly and inaccurate picture with the ad. It conveys the message that the traumatic, sad life of an abused child can be turned around by a bucket of chicken.

Others argue that KFC isn’t suggesting the chicken is an immediate cure for a traumatic life, but rather that a bucket of chicken may be a good comfort food when welcoming, accepting, and loving an emotionally hurting child.