This Commercial Featuring An Adoptive Dad Will Melt Your Heart

“Show ’Em What’s Underneath.”

Meghan Rivard September 11, 2016

“Jockey,” a brand of underwear, is presently running commercials that show real-life people sharing their stories. In my personal favorite, adoptive dad Michael Cottone shares his story of the struggles and frustration he and his wife endured through infertility. He tells his story about how he and his wife opted for adoption. He marvels at the fact that just a few weeks ago it was just him and his wife, but now they are parents to a son.

In the commercial, Michael also says that their son’s birth mother is the strongest person he has ever known, adding that to be chosen by her to raise her/their son is the biggest privilege they will ever know. He relates the importance of always trying to stay positive and trying to recognize and enjoy the awesome moments that are experienced each day.

This commercial is a wonderful depiction of love and adoption. The video of Michael holding his son and lifting him up in the air is priceless. He spoke from the heart and I hope this commercial reaches and touches many people.

I love that “Jockey” is running commercials with this positive connection. It is so important to spread positive, accurate adoption stories in our media. Too often the media and our culture focuses on the negative outcomes of adoption; it becomes easy to form a warped or one-sided view. This commercial was very good because it included all those involved in the adoption process: the adoptive parents, the birth mother, and the adoptive child.

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Meghan Rivard

Meghan is an adoptive mother and a big advocate of adoption and foster care. She resides in Indiana with her husband, their one-year-old daughter who is the center of their lives, and their dog Max. She has a Bachelor's and Master’s Degree in Social Work. Meghan stays at home with her daughter but is so happy she found this outlet to share her personal adoption story and educate about adoption!


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